Privacy Policy

1. General Information

This Privacy Policy describes how personal data of users of wisemetrica.com (hereinafter: the Website) is collected, processed, and protected.

The data controller is Carlos Pruna Haddad, e-mail: contact[at]@wisemetrica.com

All personal data is processed in compliance with applicable law, in particular the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

2. Data We Collect

We may process the following types of personal data:

  • First name and last name(e.g., via contact form),
  • Email address (e.g., via contact form),
  • Login data (if an account is created),
  • Transaction data (in case of purchasing courses),
  • Data automatically collected via Google Analytics 4 (IP address, browser type, activity on the Website, cookies).

3. Purposes of Processing

We process personal data for the following purposes:

  • Managing user accounts,
  • Order fulfillment and payment processing,
  • Sending newsletters (direct marketing with user’s consent),
  • Website analytics and improvement of services (Google Analytics 4),
  • Marketing and remarketing activities,
  • Ensuring legal compliance and security of the Website.

4. Legal Basis for Processing

Personal data is processed on the following legal bases:

  • Article 6(1)(b) GDPR – performance of a contract (account management, order fulfillment),
  • Article 6(1)(c) GDPR – compliance with legal obligations (e.g., accounting),
  • Article 6(1)(a) GDPR – user consent (newsletter, marketing),
  • Article 6(1)(f) GDPR – legitimate interests of the controller (analytics, marketing of own services).

5. Data Recipients

Personal data may be shared with third parties only to the extent necessary to achieve the purposes listed in Section 3, in particular:

  • Google Ireland Ltd. – for the use of Google Analytics 4,
  • IT and hosting service providers,
  • Payment operators (for transactions).

The controller does not sell or disclose personal data to third parties for commercial purposes.

6. Data Transfer Outside the EEA

Using Google Analytics may result in data transfer outside the European Economic Area (e.g., to the USA). Such transfers are secured by Standard Contractual Clauses (SCC) approved by the European Commission.

7. Data Retention

  • User account data – until the account is deleted,
  • Transaction data – as required by law (e.g., 5 years for accounting records),
  • Data processed based on consent (e.g., newsletter) – until consent is withdrawn,
  • Analytics data (Google Analytics) – according to Google’s retention policy (up to 26 months).

8. User Rights

Users have the right to:

  • Access their data,
  • Rectify their data,
  • Delete their data (“right to be forgotten”),
  • Restrict processing,
  • Data portability,
  • Object to processing,
  • Withdraw consent at any time (if processing is based on consent).

To exercise these rights, please contact us at contact[at]wisemetrica.com

9. Data Security

We implement technical and organizational measures to ensure the security of personal data, including SSL encryption, server protection, and access control.

10. Contact and Complaints

For matters related to personal data protection, you can contact the controller at contact[at]wisemetrica.com

Users have the right to lodge a complaint with their local supervisory authority. In Poland, this is:
President of the Personal Data Protection Office (UODO), ul. Stawki 2, 00-193 Warsaw, Poland.

11. Changes to this Policy

We reserve the right to amend this Privacy Policy. The current version will always be available on wisemetrica.com/privacy-policy.